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KMID : 0665419960110010071
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Korean Journal of Food Culture
1996 Volume.11 No. 1 p.71 ~ p.82
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A Survey of the Behaviors on Fast Food Restaurants
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Abstract
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This study understands the actual conditions and problems for making traditional Korean food into the fast food. 1. Convenience to eat and nice atmosphere with friends (25%) are the best motive of visiting fast food restaurant. 2. The frequency of eating fast food is one to three times a month and the result of analysis on interrelation of human being in social anthropology represents that the fast food represents negative (-) interrelation by increasing of the age. The opinion about the fast food´s nutrition is that the fast food lacks the nutrition (23.3%) and has excessive fat (40%). 3. The consumers were satisfied with the atmosphere of the fast food restaurant and unsatisfied with it´s high prices. 4. The consumers´ opinion on making the traditional food into a fast food was 66.4%. The consumers´ opinions on traditional food to be improved are the sanitation (37.9%), the cookery (25%), the taste (11.7%), the nutrition (10.7%) and the opinions about inheritance of the traditional food is that 87.5% of people gave positive responses.
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